about PRO

our values

#1 Reliable

OVER AND OVER AGAIN. AND AGAIN. WE TEST OUR PRODUCTS UNDER EXTREME CONDITIONS TO MEET THE DEMANDS OF ANY RIDER.

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#2 Innovative

JUST BECAUSE WE ARE AT THE TOP, DOESN’T MEAN WE DON’T LIKE A CHALLENGE.

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#3 Aspirational

WE DON’T BELIEVE IN FINISH LINES. ONLY STARTING POINTS.

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#4 Good value

WE HELP RIDERS TO REACH THEIR GOALS. WHAT PRICE DO YOU PUT ON SATISFACTION?

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#5 State of the art

IT DOESN’T GET ANY BETTER THAN THIS. UNLESS WE IMPROVE IT.

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#6 pride

WE TAKE GREAT PRIDE IN WHAT WE DO. AND WITH WHOM WE DO IT. THAT IS OUR GREATEST ACHIEVEMENT.

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#7 recognisable

IT’S NOT HARD TO RECOGNISE A PRO USER. IT’S THE RIDER USING WELL DESIGNED, LIGHTWEIGHT YET STURDY COMPONENTS. THE ONE THAT LEAVES THE REST BEHIND.

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